Privacy Policy

    Last updated: November 12, 2025

    MachineryLots.com ("we," "our," or "the Site") is owned and operated by MachineryLots.
    We respect your privacy and are committed to protecting personal information in accordance with applicable laws including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and—where relevant—General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

    1. Information We Collect

    Account Information

    We may collect:

    • Name
    • Email address
    • Phone number
    • Dealer name
    • Dealer logo and/or profile photo

    Listing Data

    We may collect:

    • Equipment photos
    • Specifications, descriptions, and pricing
    • Inventory details
    • Dealer metadata associated with listings

    Inquiry & Communication Data

    We may collect:

    • Information submitted through contact or inquiry forms (for example, when a buyer contacts a dealer)
    • Messages, timestamps, and referral information
    • Email contents as needed for fraud prevention, abuse prevention, and quality control

    Technical & Usage Information

    When you use the Site, we may automatically collect:

    • IP address
    • Browser type, device information, and operating system
    • Pages viewed, clicks, and time spent on the Site
    • Referring URLs or traffic sources (for example, search engines, social media, or other sites)

    Marketing & Analytics Data

    We may also collect:

    • Data about user activity on listings
    • Listing view counts per dealer
    • Interaction data with ads, email campaigns, and internal CRM tools

    2. How We Use Your Information

    We use the information we collect to operate, improve, and secure MachineryLots, including:

    Site Operations

    • Creating and managing dealer and administrative accounts
    • Displaying dealership names and logos on listings
    • Publishing, updating, and managing equipment listings
    • Storing listing photos and related documents
    • Enabling internal admin postings on behalf of dealers

    Communication

    • Delivering inquiry messages from users to dealers
    • Sending confirmations, system notifications, and service-related announcements

    Marketing & Advertising

    By using our Site, you acknowledge and agree that MachineryLots may:

    • Contact dealers and registered users with marketing emails, platform updates, and promotional offers
    • Send advertising, updates, or promotional content to:
      • Dealers who have accounts on the platform
      • Individuals who inquire about equipment through the Site
    • Use Site data (such as listing interactions, page views, and inquiry activity) to improve targeting and relevance of our marketing
    • Use tools such as Supabase, Google services, Lovable, Resend, or similar providers to deliver messages, host data, and measure performance

    We do not sell personal information to unrelated third parties.

    3. Legal Basis for Processing (Where GDPR Applies)

    Where GDPR applies, we rely on one or more of the following legal bases:

    • Consent: For example, when you sign up to receive marketing communications or submit an inquiry form.
    • Legitimate Interests: For purposes such as fraud prevention, platform security, analytics, and improving our services.
    • Contractual Necessity: For example, to provide services you request, such as managing dealer accounts or listings.

    4. Data Sharing and Service Providers

    We may share personal information with:

    Dealers

    When a user contacts a dealer through the Site, we share the information provided in the inquiry (for example, name, contact information, and message content) with that dealer to allow them to respond.

    Service Providers

    We use trusted third-party service providers to host, operate, secure, analyze, and improve the Site. These providers may process personal information on our behalf and are required to use it only as instructed by us and in compliance with applicable privacy laws.

    These providers may process information such as IP address, device details, browser information, usage data, diagnostic logs, listing data, and other technical information for operational, security, and performance purposes.

    Our service providers include, but are not limited to, the following categories and tools:

    1. Hosting, Infrastructure & Application Services

    • Supabase – database, authentication, file storage, hosting, and platform infrastructure
    • Cloudflare – DNS, CDN, caching, website acceleration, DDoS protection, and security services
    • Lovable – application and site framework
    • Apify – automated data collection, page processing, and integration tooling
    • General cloud hosting and infrastructure services (AWS, Google Cloud, or similar providers as needed)

    2. Analytics, Diagnostics & Performance Monitoring

    • Google Analytics – website analytics, traffic insights, and performance metrics
    • Google Tag Manager – management of tags and analytics integrations
    • Google Search Console – SEO and index monitoring
    • Bing Webmaster Tools – SEO and search engine performance tools
    • Hotjar or Microsoft Clarity – optional heatmaps, session insights, and UX analysis
    • Sentry, LogRocket, or similar tools – error tracking, debugging, and performance diagnostics
    • New Relic / Datadog – server and application performance monitoring (if used)

    3. Email, Messaging & Communications

    • Resend – transactional email delivery
    • Mailchimp, Mailgun, SendGrid, Postmark – newsletter or bulk-email tools (if used)
    • HubSpot or similar CRM tools – optional customer communication and email management

    4. Media, Image Processing & File Delivery

    • Supabase Storage – media and document storage
    • Cloudflare CDN – content delivery and image acceleration
    • Imgix, ImageKit, Uploadcare, or similar tools – image resizing, optimization, and delivery (if used)

    5. SEO, Marketing & Traffic Tools

    • Google Search Console
    • Google Ads, Meta Pixel, LinkedIn Insights Tag (if used for advertising or remarketing)
    • Ahrefs, SEMrush, Moz – SEO research tools (if used)
    • Other common SEO and analytics platforms used for indexing, reporting, and search optimization

    We do not share personal information with unrelated third-party advertisers for their independent marketing purposes.

    Some providers may store or process data in other countries. By using the Site, you consent to the transfer and storage of information in jurisdictions that may have different privacy laws than your region.

    5. Cookies and Tracking Technologies

    We use cookies and similar technologies to:

    • Maintain logins and sessions
    • Perform analytics (e.g., which pages are most visited)
    • Improve load speed and user experience
    • Enhance security and detect misuse of the Site

    You may choose to disable cookies in your browser settings; however, this may impact certain features or functionality of the Site.

    6. Data Security

    We take reasonable technical and organizational measures to help protect personal information, including:

    • Encrypted connections (HTTPS) where appropriate
    • Secure storage via our service providers (such as Supabase)
    • Access controls and permissions for administrative tools
    • Regular monitoring for suspicious activity where feasible

    However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

    7. Your Rights

    Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

    • The right to access the personal information we hold about you
    • The right to request corrections or updates
    • The right to request deletion of your personal information ("right to be forgotten"), subject to legal and operational requirements
    • The right to withdraw consent to certain processing (for example, marketing emails)
    • The right to request a copy of your data in a portable format, where applicable

    To exercise these rights, please contact us at: admin@machinerylots.com.

    We may need to verify your identity before responding to certain requests.

    8. Data Retention

    We retain personal information for as long as necessary to:

    • Maintain active dealer accounts and related listings
    • Operate and improve the Site
    • Comply with legal, tax, and regulatory obligations
    • Prevent fraud, resolve disputes, and enforce our agreements

    If you request deletion of your data, we will comply to the extent required by law and our legitimate business needs.

    9. Children's Privacy

    MachineryLots is not intended for children under the age of 16.

    We do not knowingly collect personal information from children under 16. If we learn that such information has been collected, we will take reasonable steps to delete it.

    10. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.

    Your continued use of the Site after any changes are posted constitutes your acceptance of the revised Policy.

    11. Contact Us

    If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

    admin@machinerylots.com